Monday 9 March 2015

Music Video



   The music video i have chosen for this assignment is "Uptown Funk" by Bruno Mars and Mark Ronson.
https://www.youtube.com/watch?v=OPf0YbXqDm0



Construction  of Reality

In the music video of  Uptown Funk the world is show in a realistic way because we have the whole aspect of hierarchy and the value of being rich and popular. I my personal interpretation the video is supposed to  relate to the values that are portrayed in today's society because  people now want money and fame and no one is realistically thinking about life.The video is definitely true in the fact that we teens think like that but in reality it is some what correct.

Codes and Conventions
Some stereotypes the video includes is the liquor part because it shows us how people will do any thing while drunk and rich. 

Creeds and Values
The life style is portrayed by wanting to be cool and rich and fancy. That's what is being told to the viewers. The people in the video have nice rich clothing on and they are more fancy looking rather then normal.

Commercial
I think it is a good way to sell the video because it is a catching topic and that's what teenagers want. They want the easy way out.the target audience for this video are teens and yes the video fits the song lyrics.

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